Annual Report 2023

Online Journal

A Brand you can feel

A Brand you can feel

The STIHL Brand World at Plant 1 in Waiblingen, Germany, is a place that provides a very unique way to engage with our business and our brand.
A Revolution in Forestry

A Revolution in
Forestry

Until now, gasoline-driven tools have been the products of choice for professionals. ForstBW is now demonstrating that battery power is gaining ground in forestry – and why.
Quality made by Stihl

Quality made by
Stihl

Attention to detail has always been what sets STIHL products apart. But that alone is not enough to be successful for almost 100 years. That is why we are so committed to quality – from the idea to the finished product.
Serving Generations of Gardeners

Serving Generations
of Gardeners

Father-and-son duo Bruno and Thomas Discher are dealers working in Potsdam. They show that a fascination for STIHL can be passed down within a family.

Annual Report 2023

Power of
Fascination

The Power of Fascination is immense. It’s infectious, releases tremendous energy, brings people together, and lets them go beyond their limits. This Annual Report shows what it means for STIHL. The stories below are about loyal users who have put their trust in us for decades and help us to constantly improve our products. We showcase dedicated employees who refuse to accept the technical status quo as being anything more than temporary, and are always picking up on sustainable and innovative trends and thinking ahead. We also take a look at our dealers, who are the backbone of our business. They too display a palpable fascination for the STIHL brand and its products – one that is often passed down through generations.

The Power of Fascination has been the driving force behind our brand and our business for nearly 100 years, inspiring us to develop high-quality solutions that respect nature and people.

At a glance

Annual Report (8.4 MB) Annual Review (0.9 MB) Key Figures (0.1 MB)

Executive Board
of Stihl AG

Report of the Executive Board

Letter from the Chairman of the Advisory Board Key Figures

At a glance

Company

in Detail

A Brand you can feel

The STIHL Brand World at Plant 1 in Waiblingen, Germany, is a place that provides a very unique way to engage with our business and our brand.

A Revolution in
Forestry

Until now, gasoline-driven tools have been the products of choice for professionals. ForstBW is now demonstrating that battery power is gaining ground in forestry – and why.

Quality made by
Stihl

Attention to detail has always been what sets STIHL products apart. But that alone is not enough to be successful for almost 100 years. That is why we are so committed to quality – from the idea to the finished product.

Serving Generations
of Gardeners

Father-and-son duo Bruno and Thomas Discher are dealers working in Potsdam. They show that a fascination for STIHL can be passed down within a family.

2023 Highlights

A year full of milestones and innovations lies behind STIHL. We look back on joint successes and special moments.

To the highlights

Power ofFascination

At a glance

Power of
Fascination