Which touchpoints facilitate a customer’s arrival at a specific company, what elements animate them in their purchasing decision, and what exactly guarantees their continued loyalty to it? Alex takes us on a customer journey.
As the Executive Board member for Marketing and Sales, Norbert Pick is well versed in the ever-changing landscape that is customer needs. In our interview, he reports on the challenges currently faced by STIHL.
She climbs trees, lives alone in the middle of a forest, and just generally seems to be a real modern-day Pippi Longstocking: arborist Viktoria Carstens invites us into her world.
The STIHL TIMBERSPORTS® Series stands for exciting competitions, top-flight athletic performances, and lots of emotions. A look behind the scenes of a sport that has caused a global buzz.
Battery power reaches a new professional level with the STIHL MSA 300, and once again underpins our drive for technological leadership and innovative power.
Farewell to Dr. Bertram Kandziora
