Annual Report 2021

Spotlight
on
the
People

At STIHL, customers find exactly what they need to help them master the challenges they face in their gardens, in landscape maintenance, agriculture, and forestry. STIHL represents the joy of working in nature. And this joy is translated into our products, which focus on quality, performance, and the commitment to offer every user the right tool for the job.

These values have been firmly anchored in our DNA since our founding over 95 years ago. Throughout this time, STIHL has transformed from an established company in the SME sector to a global business, from classic mechanical engineering firm to the market and technology leader for chainsaws and power tools. Its fundamental approach has never wavered: we are a family-owned business that makes it easier for people to work in and with nature. We provide inspiration with innovative products and always place the demands of our customers at the forefront of our work.

Journey with us
Journey with us

Which touchpoints facilitate a customer’s arrival at a specific company, what elements animate them in their purchasing decision, and what exactly guarantees their continued loyalty to it? Alex takes us on a customer journey.

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Journey with us
What customers want
What customers want

As the Executive Board member for Marketing and Sales, Norbert Pick is well versed in the ever-changing landscape that is customer needs. In our interview, he reports on the challenges currently faced by STIHL.

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Climbing high
Climbing high

She climbs trees, lives alone in the middle of a forest, and just generally seems to be a real modern-day Pippi Longstocking: arborist Viktoria Carstens invites us into her world.

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Climbing high
True passion
True passion

The STIHL TIMBERSPORTS® Series stands for exciting competitions, top-flight athletic performances, and lots of emotions. A look behind the scenes of a sport that has caused a global buzz.

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Full battery power
Full battery power

Battery power reaches a new professional level with the STIHL MSA 300, and once again underpins our drive for technological leadership and innovative power.

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Full battery power
Dorf und Stadt im Splitview
A success story

Farewell to Dr. Bertram Kandziora

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