Annual Report 2022

Shaping
the future

Transformation, change, progress, transition, evolution, innovation, metamorphosis – there’s no doubt that few things in life stay exactly as they are and always have been. The world around us is changing. And the STIHL Group is changing, too.

STIHL remains true to itself even in times of transformation and is focused on the long term. New products combine performance and responsibility, and sustainable innovations bring with them new technologies with an optimum footprint – for our environment, for our customers’ needs, and for ensuring our own leading competitive position. The focus here is on growth. Growth that not only respects its roots, but draws strength from them to identify opportunities in the transformation and play an active part in shaping it globally.

Transformation is our opportunity
Transformation is our opportunity

Michael Traub has been the Chairman of the STIHL AG Executive Board for just over a year now. In an interview, he reveals his vision for STIHL.

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The hardworking helper
The hardworking helper

The new generation of STIHL robotic mowers not only look completely different, the little garden helpers are also really smart. A look at the day-to-day life of an iMOW.

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Garden grow
Garden grow

All she really wanted was a beautiful garden – now Amy Shore from the UK is very successful on Instagram with her home gardening tips. With chickens and vegetables.

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High-tech colleague
High-tech colleague

STIHL is setting standards – and has been doing so for almost 100 years. Currently, the focus is on the collaboration between people and machines in the automation of manufacturing processes.

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Farewell to two stalwarts
Farewell to two stalwarts

2022 was also a year of farewells for STIHL: At the end of July, long-serving Executive Board members Karl Angler and, at the end of the year, Norbert Pick left the company.

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