Letter from the Chairman of the Advisory Board
Dear business partners, staff, and friends of the STIHL Group,
2024 was a year full of challenges, but also full of opportunities and successes. Despite geopolitical tensions, the uncertain situation in the Middle East, and a slow economic recovery after the pandemic, we have achieved a lot together. We are especially pleased that our sales have exceeded the previous year’s level – a clear testament to our strength and resilience.
Thanks to forward-looking action and determined management, we were able to not only maintain our strong market position but actually build upon it. The competition for gasoline and battery powered products may have intensified, but thanks to targeted measures to increase efficiency and reduce costs, we have remained economically stable and financially independent. At the same time, we continue to invest in the future – driving the sustainable transformation of our business, expanding our product range, and advancing production automation.
Despite ongoing economic and political uncertainties, I am looking to the coming year with confidence. With our clear strategy and collective effort, we will overcome new challenges and uncover new opportunities along the way. In 2025, we expect to further strengthen our market position and create positive momentum through our investments in innovation and sustainability.
The decisive factor for our success in 2024 was once again the extraordinary dedication of employees across the STIHL Group. Their commitment, flexibility, and innovative strength are and will remain the basis for our long-term success. My heartfelt thanks to all of them. I would also like to thank our business partners for their trust and close cooperation in these turbulent times.
On behalf of the Advisory Board, I would also like to thank all our partners, the Supervisory Board, the Executive Board, and the employee representatives for their positive and constructive cooperation.
Let’s move forward into a successful future with vision and determination.